Microsoft- The Leader in Erp

Microsoft Corp. announced Wednesday at a press release that Microsoft Dynamics AX is positioned as a Leader in the “Magic Quadrant” for enterprise resource planning, or ERP, for Product-Centric Midmarket Companies 2010, a research report published by Gartner Inc.

In the same report, which this year evaluated global ERP products specifically tailored for companies with 100 to 999 employees with annual revenue between $50 million and $1 billion, Microsoft Dynamics NAV is recognized as a niche player.

The Gartner Magic Quadrant is a research tool used to provide market analysis based on “completeness of vision” and “ability to execute,” which are then used to place companies in one of four categories: leader, challenger, visionary or niche.

Microsoft Dynamics AX has a long track record of customer success and has experienced above-average growth rates in the midmarket. The solution features an intuitive and easy-to-learn and -use Microsoft Office-like user interface, and RoleTailored dashboards. Microsoft Dynamics AX further provides a flexible architecture and solid foundation for partners to develop vertically specific solutions.

“We believe being recognized as a Leader demonstrates our commitment to enabling dynamic businesses,” said Crispin Read, general manager of Microsoft Dynamics ERP, Product Management Group, at Microsoft. “Our focus on simplicity, value and agility is key to maintaining our position as a leader in the ERP industry.”

Microsoft’s broad partner ecosystem provides a wide variety of individual solutions built on Microsoft Dynamics NAV, a highly configurable solution, to serve the specific needs of local and industry-vertical customers. While Microsoft Dynamics NAV is targeted at midsize organizations with specialized and locally relevant business needs, Microsoft Dynamics AX supports global midsize and larger organizations operating in multiple locations, as well as organizations looking for a single ERP solution to manage subsidiaries, divisions and branch entities while maintaining a separate headquarters solution.

Microsoft Dynamics Turkey Group Sales Manager Arzu Türker Yılmaz said being positioned as a leader in the ERP market clearly highlighted Microsoft’s ambition to form dynamic businesses. “More than 450 prestigious companies in Turkey have preferred our ERP solutions, Microsoft Dynamics NAV and Microsoft Dynamics AX. Microsoft Dynamics NAV has reference of companies from different sectors and of varying scale like Ağaoğlu Construction, Bürosit, IKEA, Burger King, Mardav, Wilo, Karınca Logistics. Microsoft Dynamics AX, on the other hand, has been used by leading companies in the market such as Çelik Motor, Baytur, Nurus, Dumankaya, Tukaş, Assan Aluminum, Unitim Holding and GAP.”

She also said what helped Microsoft remain as a leader in the industry was the company’s focus on creating value and on taking action with fast decision making.

Microsoft Dynamics AX 2009 is used by many companies and institutions in more than 38 countries worldwide. Microsoft Dynamics NAV 2009 R2, the new version of the previous solution, was launched to the market earlier this month.

coutesy: hurriyetdailynews.com